{"id":430,"date":"2026-04-28T11:42:00","date_gmt":"2026-04-28T11:42:00","guid":{"rendered":"https:\/\/markettrend.ro\/?p=430"},"modified":"2026-04-28T12:46:03","modified_gmt":"2026-04-28T12:46:03","slug":"promotii-mai-scumpe","status":"publish","type":"post","link":"https:\/\/markettrend.ro\/index.php\/2026\/04\/28\/promotii-mai-scumpe\/","title":{"rendered":"Promotii mai scumpe"},"content":{"rendered":"\n

Un fel de marketing scam<\/h2>\n\n\n\n

Felul in care comunici promotiile este de multe ori mai puternic decat promotia in sine. La inceputurile carierei mele in marketing citeam ca mai mult de 50% din campaniile de marketing sunt utilizate pentru a comunica promotii si ca simpla idee de promotie vinde.<\/p>\n\n\n\n

M-am plimbat deunazi prin Carrefour si goana mea dupa cumparaturi am descoperit urmatorul stand pe alea centrala (vezi poza)<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Nimic mai frumos ar spune multa lume – 35% discount pentru hartia igienica Zewa – ce poti sa vrei mai mult?<\/p>\n\n\n\n

<\/p>\n\n\n\n

Doar ca…<\/h2>\n\n\n\n

Doar ca daca ai fi mers la stand-ul de hartie igienica, ai fi gasit urmatorul produs<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Adica dublul cantitatii la un pret cu aproape 18% mai mare. Doar ca… Un calcul simplu ne arata ca pretul pe rola in primul caz (cu discount) este de 2,43 RON in timp ce in al doilea caz este de 2,20 RON. Deci mai scumpa putin, dar cam pe acolo.<\/p>\n\n\n\n

Haterii ar putea spune ca este vorba de o cantitate mai mica si o economie de scara in cazul celui de-al doilea., ceea ce ar putea fi adevarat. Dar…<\/p>\n\n\n\n

Dar daca te uiti la politica Zewa si iei pretul produselor la un magazin competitor ai putea vedea (in aceiasi perioada), urmatorul nivel de preturi:<\/p>\n\n\n

\n\n\n\n\n
\n\n

No.<\/p>\n\n<\/td>\n\n

\n\n

Produs<\/p>\n\n<\/td>\n\n

\n\n

Pret<\/p>\n\n<\/td>\n\n

\n\n

Pret\/ buc<\/p>\n\n<\/td>\n<\/tr>\n\n

\n\n

1<\/p>\n\n<\/td>\n\n

\n\n

Hartie igienica Zewa 10 Role<\/p>\n\n<\/td>\n\n

\n\n

22,19RON<\/p>\n\n<\/td>\n\n

\n\n

2,21RON<\/p>\n\n<\/td>\n<\/tr>\n\n

\n\n

2<\/p>\n\n<\/td>\n\n

\n\n

Hartie igienica Zewa 16 role<\/p>\n\n<\/td>\n\n

\n\n

33,79RON<\/p>\n\n<\/td>\n\n

\n\n

2,11RON<\/p>\n\n<\/td>\n<\/tr>\n\n

\n\n

3<\/p>\n\n<\/td>\n\n

\n\n

Hartie igienica Zewa 24 role<\/p>\n\n<\/td>\n\n

\n\n

54,99RON<\/p>\n\n<\/td>\n\n

\n\n

2,29RON<\/p>\n\n<\/td>\n<\/tr>\n<\/table><\/div>\n\n\n

Am afisat aici preturile fara discount-uri. Dupa cum se poate vedea, Zewa este relativ consistenta in politica de preturi in ceea ce priveste pretul pe bucata.<\/p>\n\n\n\n

Ce cred eu ca s-a intamplat? Carrefour a afisat un pret de baza mai mare din care a calculat un discount care ar putea parea “apealing” pentru cumparatori, vanzand in realitate produsul la pretul sau, daca nu chiar le un pret putin mai mare.<\/p>\n\n\n\n

A simple marketing scam.<\/p>\n\n\n\n

Concluzia?<\/h2>\n\n\n\n

Este bine sa stii ce cumperi. Informeaza-te! Mai ales la produsele cu preturi mici care in valoare absoluta nu reprezinta mare lucru.<\/p>\n","protected":false},"excerpt":{"rendered":"

Un fel de marketing scam Felul in care comunici promotiile este de multe ori mai puternic decat promotia in sine. La inceputurile carierei mele in marketing citeam ca mai mult de 50% din campaniile de marketing sunt utilizate pentru a comunica promotii si ca simpla idee de promotie vinde. M-am plimbat deunazi prin Carrefour si […]<\/p>\n","protected":false},"author":1,"featured_media":447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[36,35,38,37],"class_list":["post-430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-communication","tag-marketing-scam","tag-pricing","tag-zewa"],"yoast_head":"\nPromotii mai scumpe - Market Trend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markettrend.ro\/index.php\/2026\/04\/28\/promotii-mai-scumpe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promotii mai scumpe - Market Trend\" \/>\n<meta property=\"og:description\" content=\"Un fel de marketing scam Felul in care comunici promotiile este de multe ori mai puternic decat promotia in sine. 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